How it Began…
Tina started her journey in the health food world as an architect turned food blogger (www.dieplicious.com). After finding out her son was allergic to nuts and soy, she began a passionate journey of developing her very own rye crispbread. A custom crisp made from rye flour, olive oil and all the energizing superfoods you could want including chia, flax and pumpkin seeds.
What Happened Next…
Her son Ike approved! Then neighbors and friends approved…and soon Hungry Bird Eats was launched. Tina worked tirelessly to develop the perfect flavors and finally settled on Rye +Sea Salt as her debut recipe. Later Multi Seeds + Oregano joined the team. Eventually, Tina convinced local retailers to try her out on their shelves. As a one man band, Tina did demo after demo until eventually breaking into the wholesale market. It was a pivotal moment in her journey.
How It’s Going….
The pandemic was difficult as a small business owner and during that time HungryBird was operating from Pilotworks. After overcoming some serious obstacles, Tina resurrected Hungry Bird in 2020. She found a small commercial kitchen space in New Jersey and is now building out a team dedicated to creating organic food products with no processed ingredients. Inspired by her culture back home in Denmark and of course her now very talkative son Ike, Tina continues to push the team towards a sustainable future in the food space. It was important for them to find a packaging company who aligned with the Hungry Bird principles. Finally they found a local company who uses solar panels, recycles paper, ink and even the printing plates.
Recently Hungry Bird received the Good Food Award from the Good Food Foundation who recognize food products with exceptional taste and a deep commitment to social responsibility. The GoodFood Awards recognize that truly good food – the kind that brings people together and builds strong, healthy communities, contains ingredients that are invaluable both socially and practically.
Erika is our talented food photographer and stylist with a boutique studio based in Milan, Italy.